Resources and Information
Smart Marketers' Guide
From pre-event marketing to post-event wrap up, this guide walks the reader through all the steps necessary to create an event marketing strategy that will maximize trade show investments. Learn how to develop objectives, craft marketing plans and implement campaigns to draw attention to your company on and off the show floor.
Social Media for Exhibitors
Having a strong social media presence is key when it comes to connecting with trade show attendees. This e-book will show exhibitors how to harness the power of social media to expand reach and create an open dialogue with consumers before, during and after face-to-face events. Learn how to set goals and track results while making a strong social impact on the show floor and beyond.
5 Steps To Evaluating Trade Show Value
Are trade shows a good value for your brand? This e-books walks you through the step-by-step process of understanding and analyzing the benefits of trade shows and events. Learn how to eliminate the guesswork, set clear-cut goals, track measurable results and continually refine your strategy!